DEVINE MARKETING GROUP / Strategic Marketing & Branding / Portsmouth, NH


·         Some recent client consulting services:

Johnson & Johnson – developed “white spaces” for global strategic initiatives for a specified growth target market; developed kid focused branding and positioning for the global launch of a major new entry in the kids’ hair care market.

CBS “Survivor” – developed branding, positioning and merchandising plan during the first season for this #1 reality television series. Led to highest Nielsen ratings for reality television program

New Hampshire Charitable Foundation – conducted internal and external research to assess current positioning in marketplace and identify areas of opportunity for branding. Developed branding and positioning to unify various divisions under one umbrella but leveraging the individual strengths of the local foundations.

         Phillips Exeter Academy – developed branding, positioning and marketing plan for the largest capital campaign for a secondary school in the U.S.  Capital campaign exceeded goal of $325MM.